Danbury Fair is proud to announce the launch of School Cents, a community- driven rewards program that turns everyday shopping into meaningful support for local schools. Running from August 1, 2026, through March 31, 2027, School Cents makes it easier than ever for shoppers to give back to their communities.
How It Works
School Cents makes supporting your local school as simple as shopping. For every purchase made at Danbury Fair — whether it's back-to-school shopping, a dinner out, a salon visit or a holiday gift — shoppers earn points for their designated school by uploading their receipts through the new School Cents app. The more receipts shoppers upload, the more points their school can earn. Bonus points opportunities will be available throughout the program year.
10 local schools were chosen to participate this year, competing for a shared prize pool of up to $15,000 based on the points they accumulate. Prizes range from $500 to $4,000 per school, with funds supporting classroom technology, curriculum supplies, student resources and more. Prize checks will be presented in April 2027.
How to Participate
Shoppers can get started by downloading the School Cents app and selecting their preferred participating school. From there, simply shop at Danbury Fair, save receipts and upload them through the app to start earning points. For full program details, to access the app and to learn more about the participating schools, visit danburyfairmall.com/SchoolCents.
“At Danbury Fair, we’ve always believed that a great shopping center is more than a place to shop — it serves as the heart of the community,” said Nicole Ruotolo, Marketing Manager. “School Cents is our way of making sure that every visit here has a lasting impact on the kids and families who call Danbury Fair home. We’re proud to support the chosen schools and can’t wait to see how this community rallies around them all year long.”
Local Schools Benefiting from School Cents
Danbury Fair is proud to partner with the following local schools for the 2026-2027 program year:
- Increase Miller Elementary School
- Katonah Elementary School
- King Street Intermediate School
- King Street Primary School
- New Fairfield Elementary School
- Pequenakonck Elementary School
- Rogers Park Middle School
- Veterans Park Elementary School
- Westside Middle School
- Whisconier Middle School
More About School Cents
Danbury Fair is part of the Macerich portfolio of thriving retail centers in major markets. While previously executed on a limited scale at select Macerich centers, this year School Cents will be at 27 Macerich shopping centers nationwide. With School Cents and other educational fundraising initiatives, Macerich properties will distribute up to $450,000 to local schools and community children’s organizations in the communities we serve.
About Danbury Fair
Danbury Fair ranks as one of New England’s largest shopping centers, offering the area’s finest collection of shops, dining, and entertainment. Located in the heart of southwest Connecticut, visitors will find popular brands including Target, Macy’s, L.L. Bean, Dick’s Sporting Goods, Apple, lululemon, Anthropologie, Pottery Barn, Abercrombie & Fitch, Coach, gorjana, Jack & Jones, Rowan, and Urban Outfitters - just a few of the many retailers worth the trip. Hungry shoppers can also choose from a variety of dining and entertainment options including The Cheesecake Factory, Golf Lounge 18, Round1 Bowling & Arcade, LongHorn Steakhouse, Shake Shack, Chick-fil-A, and Starbucks.
